Brand consulting offers a wide range of services to effectively convey the values and stories of brands. These services are shaped according to the brand’s internal and external dynamics, target audience, and market positioning. At Oyster BC, brand consulting services can be categorized under the following headings:
Brand Strategy: Defines the goals and how a brand will achieve them. Includes insights, Brand Idea, Brand Purpose, Developing Value Proposition, Brand Values, Brand Character, and Tone of Voice.
-Brand Strategy: Defines the goals and how a brand will achieve them. Includes insights, Brand Idea, Brand Purpose, Developing Value Proposition, Brand Values, Brand Character, and Tone of Voice.
-Brand Positioning: Determines the unique place of the brand in the market.
-Communication Strategy: Defines how and where the brand will reach the target audience.
-Brand Architecture: Defines the relationship between various products and services of the brand.
-Customer Segmentation: Identifies the target audience of the brand.
-Brand Strategy in Company Mergers and Acquisitions: Evaluates the impact of company mergers and acquisitions on the brand.
-Customer Journey Mapping: Tracks the consumer’s interactions with the brand step by step.
-Business Design in Start-ups: Defines the business structure of start-ups, with Business Model Canvas being a prominent field.
-Brand Naming: The process of creating a unique and memorable name for a product or service.
-Tagline/Slogan: A unique sentence that succinctly conveys the essence and message of a brand.
-Brand Identity Design: Determines the visual elements of a brand, including colors, typography, and symbols, creating a unique and recognizable image.
-Brand Book Development: Comprehensive reference material documenting the brand’s identity, guidelines, standards, and values.
-Brand Identity Guidelines: A detailed guide specifying the visual and communication standards of the brand and demonstrating how these standards will be applied.
-Packaging Design: The process of creating visual and structural designs for products to effectively convey the brand’s message and identity to consumers.
-Brand Film: An emotional and unique video content that narrates the brand’s story, values, and identity visually and aurally.
-Audio Logo: A short and distinctive sound or melody that identifies and immediately recognizes a brand.
-Branded Event Design: The creative and strategic planning process of special events that offer a unique experience tailored to reflect the brand’s values and message.
-Brand Experience Design: The holistic planning and implementation process to shape the emotional and cognitive responses consumers have when interacting with a brand.
-Consultancy: Areas of Brand Management include Creating Marketing Ecosystem, Agency Briefing, Brand Manager Evaluation, and HR Organization Development.
-Brand Value Management: The process of applying strategic and operational approaches to enhance, protect, and measure a brand’s reputation, recognition, and economic value.
-Turquality: A support and certification program offered by the government to increase the competitiveness of Turkish brands in the international market.
-Cultural Assessment: Analyzes the existing cultural norms, values, and beliefs of an organization or community, creating a foundation for making more conscious and effective decisions.
-Culture Design: The process of consciously shaping and improving the internal dynamics, values, and norms of an organization.
-Employer Branding (EVP): Employer Branding (EVP) is a strategic approach where a company defines and highlights the value proposition it offers to employees and potential candidates to strengthen recruitment and employee engagement. The Employee Brand Manifesto is particularly emphasized in this field.
-Employee Segmentation: Employee segmentation involves classifying and analyzing employees’ different expectations, needs, and motivations based on the groups they belong to.
Note: Oyster BC offers comprehensive brand consulting services under these categories, tailored to meet the specific needs and objectives of each client.*
