What Is Messaging in Brand Consulting?

Brand Management

Brands should be managed as equities.

Brands have become the singular most important activity for a business, an organization or an entrepreneur. And brands emerge as equities. Similar to all other equity types, brand equity should be something measurable and manageable.

Brands are the most valuable assets of the corporations because of their power of influence on consumer choices. Let’s transform your brand management today.

Messaging

What is Messaging?

In brand consulting, messaging refers to the development and crafting of a brand's core message or communication strategy. It involves defining the unique selling points, values, and key statements that effectively communicate the brand's identity to the target audience. This messaging is designed to resonate with the audience, create emotional connections, and convey the brand's value proposition clearly and compellingly. In essence, messaging in brand consulting ensures that the brand communicates its purpose, benefits, and values in a consistent and impactful manner, aligning with its overall branding strategy and objectives.

What do our clients say about their transformations?

Dr. Mehmet Erdoğan

Co-Founder of Smile Hair Clinic

“The Oyster team translated our brand essence into a very effective communication strategy. We have created a campaign that perfectly communicates the values and character at the core of the brand. Rather than just showing a transplantation operation, we showcased how we touch our patients’ life in the long run, I think that was smart.”

Ömer Kaplan

CEO of Empera

“Oyster Brand Consulting drew the entire strategic framework of our experience store, one of the key steps in our retail transformation. Oyster Brand Consulting took ownership of the briefing of the Experience Design teams without deviating from our corporate goals and the entire supervision of the process.”

Görkem Türk

Founder of Laton Venture Capital

“As soon as the first workshop session was done, we knew we’d made the right choice. Oyster team asked really in-depth questions that got to the core of what we were building.”

Cansın Albayrak

Founder of Reptur Real Estate Platform

“The Oyster team was very focussed and detail orientated at every stage of the project. We never missed a deadline and achieved very satisfactory results.”