Ge\u00e7ti\u011fimiz haftalarda Ankara\u2019da T.C. \u0130leti\u015fim Ba\u015fkanl\u0131\u011f\u0131 taraf\u0131ndan d\u00fczenlenen 2. \u0130leti\u015fim \u015euras\u0131’na kat\u0131lma f\u0131rsat\u0131m oldu. 16 farkl\u0131 \u00e7al\u0131\u015fma grubundan biri olan “Markala\u015fma, T\u00fcrkiye Markas\u0131 ve \u0130tibar Y\u00f6netimi” \u00e7al\u0131\u015fma grubunda alan\u0131nda uzman isimlerle birlikte derinlemesine tart\u0131\u015fmalar yapt\u0131k. <\/p>\n\n
Ben T\u00fcrkiye Markas\u0131’n\u0131n g\u00fcc\u00fcn\u00fcn, T\u00fcrkiye’nin markalar\u0131yla birbirinden beslenerek b\u00fcy\u00fcyebilece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Ne yaz\u0131k ki burada T\u00fcrkiye’nin en de\u011ferli ilk 20 markas\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131 sadece T\u00fcrkiye’de faaliyet g\u00f6steren markalar ve bunlar \u00e7o\u011funlukla bankac\u0131l\u0131k, telekom, akaryak\u0131t veya perakendecilik gibi hizmet markalar\u0131. En de\u011ferli ilk 20 markam\u0131z i\u00e7inde \u00fcr\u00fcn veya hizmet ihra\u00e7 eden marka say\u0131m\u0131z \u00e7ok az (7). <\/p>\n\n
Hal b\u00f6yle olunca T\u00fcrkiye Markas\u0131 uluslararas\u0131 arenada kamu diplomasisi, turizm destinasyonlar\u0131 veya tipleri, k\u00fclt\u00fcr ihracat\u0131 (kreatif end\u00fcstriler), yat\u0131r\u0131m ekosistemi ve sportif faaliyetler alan\u0131nda daha yo\u011fun temsil ediliyor. T\u00fcrkiye Markas\u0131’n\u0131n konumland\u0131r\u0131lmas\u0131 i\u00e7in bu alanlardaki hedef kitleleri ve bu kitlelerin T\u00fcrkiye Markas\u0131 ile hangi noktalarda temas ettiklerini analiz edebilmek \u00e7ok de\u011ferli. Bu bak\u0131mdan benim de farkl\u0131 akademisyenlerimizden ve kamu y\u00f6neticilerimizden \u00f6\u011frendiklerim \u00e7ok k\u0131ymetli oldu. <\/p>\n\n
Daha sadece 2022 y\u0131l\u0131nda Sn. Nur \u00d6zkan Erbay \u00f6nc\u00fcl\u00fc\u011f\u00fcnde kurulmu\u015f olmas\u0131na ra\u011fmen T\u00fcrkiye Marka Ofisi ‘in “T\u00fcrkiye Markas\u0131” konusunu Devletin en \u00fcst seviyesinde ele al\u0131nmas\u0131n\u0131 sa\u011flamalar\u0131 ve bu markay\u0131 uluslararas\u0131 platformlarda temsil etmeleri \u00e7ok k\u0131ymetli bir ad\u0131md\u0131r.<\/p>\n\n
Bu insiyatife T\u00fcrkiye’yi d\u00fcnyada temsil eden T\u00fcrkiye’nin \u00f6zel sekt\u00f6r markalar\u0131ndan da destek gelece\u011fine inanc\u0131m tam.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ge\u00e7ti\u011fimiz haftalarda Ankara\u2019da T.C. \u0130leti\u015fim Ba\u015fkanl\u0131\u011f\u0131 taraf\u0131ndan d\u00fczenlenen 2. \u0130leti\u015fim \u015euras\u0131’na kat\u0131lma f\u0131rsat\u0131m oldu. 16 farkl\u0131 \u00e7al\u0131\u015fma grubundan biri olan “Markala\u015fma, T\u00fcrkiye Markas\u0131 ve \u0130tibar Y\u00f6netimi” \u00e7al\u0131\u015fma grubunda alan\u0131nda uzman isimlerle birlikte derinlemesine tart\u0131\u015fmalar yapt\u0131k. Ben T\u00fcrkiye Markas\u0131’n\u0131n g\u00fcc\u00fcn\u00fcn, T\u00fcrkiye’nin markalar\u0131yla birbirinden beslenerek b\u00fcy\u00fcyebilece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Ne yaz\u0131k ki burada T\u00fcrkiye’nin en de\u011ferli ilk 20 markas\u0131n\u0131n […]<\/p>\n","protected":false},"author":1,"featured_media":1392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[45,29],"tags":[],"class_list":["post-1393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marka-yonetimi-tr","category-strateji"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t