Understanding Brand Positioning and Its Uses

Strategy

Strategy is all about defining and taking advantage of the market opportunities.

We enable brands to take advantage of market opportunities with our consumer-first approach.

We understand your brand, define your target audience and build an effective strategy to become competitive in the market. We transform your brand to fit into the future. Let’s work together to write the success story that makes your brand stand out.

Brand Positioning

What is Brand Positioning?

Brand positioning is the process of determining a brand's space in the minds of the target customers. It defines how the brand is perceived among competitors, identifying the attributes and values associated with it. In other words, brand positioning shapes the perception created in customers' minds and highlights the unique features that differentiate the brand from other alternatives.

Where to use Brand Positioning?

Brand positioning is used in marketing and strategic planning. It guides advertising, product development, and overall brand communication strategies. It helps businesses establish a unique identity in the minds of their target audience, allowing them to differentiate themselves from competitors. Effective brand positioning can be utilized across various platforms such as digital marketing, social media, and traditional advertising to create a consistent and compelling brand image.

What do our clients say about their transformations?

Dr. Mehmet Erdoğan

Co-Founder of Smile Hair Clinic

“The Oyster team translated our brand essence into a very effective communication strategy. We have created a campaign that perfectly communicates the values and character at the core of the brand. Rather than just showing a transplantation operation, we showcased how we touch our patients’ life in the long run, I think that was smart.”

Ömer Kaplan

CEO of Empera

“Oyster Brand Consulting drew the entire strategic framework of our experience store, one of the key steps in our retail transformation. Oyster Brand Consulting took ownership of the briefing of the Experience Design teams without deviating from our corporate goals and the entire supervision of the process.”

Görkem Türk

Founder of Laton Venture Capital

“As soon as the first workshop session was done, we knew we’d made the right choice. Oyster team asked really in-depth questions that got to the core of what we were building.”

Cansın Albayrak

Founder of Reptur Real Estate Platform

“The Oyster team was very focussed and detail orientated at every stage of the project. We never missed a deadline and achieved very satisfactory results.”