What Is Customer Journey Mapping and Its Uses

Strategy

Strategy is all about defining and taking advantage of the market opportunities.

We enable brands to take advantage of market opportunities with our consumer-first approach.

We understand your brand, define your target audience and build an effective strategy to become competitive in the market. We transform your brand to fit into the future. Let’s work together to write the success story that makes your brand stand out.

Customer Journey Mapping

What is Customer Journey Mapping?

Customer journey mapping is the process of visualizing and understanding a customer's interactions with a company across various touchpoints and channels over time. It involves creating a detailed map or diagram that outlines every step and interaction a customer has with a business, from the initial awareness stage through the purchase process and beyond. By analyzing the customer journey, businesses can identify key moments, pain points, and opportunities for improvement, allowing them to enhance customer experiences and tailor their services more effectively.

Where to use Customer Journey Mapping?

Customer journey mapping is used across various business areas such as marketing, sales, customer service, and product development. It helps businesses understand customer experiences and interactions, enabling them to improve services, design targeted marketing campaigns, enhance customer support, and create products that better align with customer needs and preferences. By identifying touchpoints and analyzing customer behavior, businesses can optimize their processes and deliver a seamless and satisfying customer experience.

What do our clients say about their transformations?

Dr. Mehmet Erdoğan

Co-Founder of Smile Hair Clinic

“The Oyster team translated our brand essence into a very effective communication strategy. We have created a campaign that perfectly communicates the values and character at the core of the brand. Rather than just showing a transplantation operation, we showcased how we touch our patients’ life in the long run, I think that was smart.”

Ömer Kaplan

CEO of Empera

“Oyster Brand Consulting drew the entire strategic framework of our experience store, one of the key steps in our retail transformation. Oyster Brand Consulting took ownership of the briefing of the Experience Design teams without deviating from our corporate goals and the entire supervision of the process.”

Görkem Türk

Founder of Laton Venture Capital

“As soon as the first workshop session was done, we knew we’d made the right choice. Oyster team asked really in-depth questions that got to the core of what we were building.”

Cansın Albayrak

Founder of Reptur Real Estate Platform

“The Oyster team was very focussed and detail orientated at every stage of the project. We never missed a deadline and achieved very satisfactory results.”