What Is Turquality? Turkish Branding Support Program

Brand Management

Brands should be managed as equities.

Brands have become the singular most important activity for a business, an organization or an entrepreneur. And brands emerge as equities. Similar to all other equity types, brand equity should be something measurable and manageable.

Brands are the most valuable assets of the corporations because of their power of influence on consumer choices. Let’s transform your brand management today.

Turquality

What is Turquality?

Turquality is a Turkish government-sponsored branding and support program designed to enhance the global competitiveness of Turkish brands. Administered by the Turkish Ministry of Trade, it provides financial assistance, consultancy services, and training programs to selected Turkish companies to help them improve their product quality, marketing strategies, and international market presence. Turquality aims to elevate Turkish brands to international standards, fostering their growth and recognition in the global marketplace. The program supports various industries, encouraging companies to strengthen their branding, innovation, and export capabilities.

How does Turquality helps brands?

Turquality supports brands by providing financial aid, consultancy, and training. Selected companies receive assistance to enhance product quality, marketing strategies, and international market presence. The program helps in branding, innovation, and export capabilities, enabling brands to compete globally. Turquality’s support elevates standards, fostering international recognition and growth for Turkish brands.

What do our clients say about their transformations?

Dr. Mehmet Erdoğan

Co-Founder of Smile Hair Clinic

“The Oyster team translated our brand essence into a very effective communication strategy. We have created a campaign that perfectly communicates the values and character at the core of the brand. Rather than just showing a transplantation operation, we showcased how we touch our patients’ life in the long run, I think that was smart.”

Ömer Kaplan

CEO of Empera

“Oyster Brand Consulting drew the entire strategic framework of our experience store, one of the key steps in our retail transformation. Oyster Brand Consulting took ownership of the briefing of the Experience Design teams without deviating from our corporate goals and the entire supervision of the process.”

Görkem Türk

Founder of Laton Venture Capital

“As soon as the first workshop session was done, we knew we’d made the right choice. Oyster team asked really in-depth questions that got to the core of what we were building.”

Cansın Albayrak

Founder of Reptur Real Estate Platform

“The Oyster team was very focussed and detail orientated at every stage of the project. We never missed a deadline and achieved very satisfactory results.”