What Is Culture Design and Its Importance?

Culture

Culture defines the spirit and soul of a brand, corporation or organization.

The brand is not just an outward appearance, but also an internal experience. Long term success of the companies is directly built by the way employees share company’s culture.

We shape your brand culture and enable you to create an internal identity that reflects the spirit and values of your business. We strenghten your culture by integrating your brand into the daily experiences of your employees and customers.

Culture Design

What is Culture Design?

Culture design refers to the intentional shaping and management of an organization's culture. It involves creating an environment that aligns with the organization's values, goals, and desired behaviors. Culture design focuses on instilling a set of shared beliefs, norms, and practices that guide how employees interact, make decisions, and work together. It is a strategic approach to foster a positive and productive work culture, enhancing employee satisfaction, teamwork, and overall performance. Culture design plays a crucial role in shaping the identity and reputation of an organization.

What does Culture Design do?

Culture design shapes and manages the values, beliefs, and behaviors within an organization intentionally. It creates an environment aligned with the organization's goals, fostering shared values and practices among employees. By instilling a positive, collaborative, and productive workplace culture, culture design enhances teamwork, employee satisfaction, and overall organizational performance. It influences how people interact, make decisions, and collaborate, significantly impacting the organization's identity and success.

What do our clients say about their transformations?

Dr. Mehmet Erdoğan

Co-Founder of Smile Hair Clinic

“The Oyster team translated our brand essence into a very effective communication strategy. We have created a campaign that perfectly communicates the values and character at the core of the brand. Rather than just showing a transplantation operation, we showcased how we touch our patients’ life in the long run, I think that was smart.”

Ömer Kaplan

CEO of Empera

“Oyster Brand Consulting drew the entire strategic framework of our experience store, one of the key steps in our retail transformation. Oyster Brand Consulting took ownership of the briefing of the Experience Design teams without deviating from our corporate goals and the entire supervision of the process.”

Görkem Türk

Founder of Laton Venture Capital

“As soon as the first workshop session was done, we knew we’d made the right choice. Oyster team asked really in-depth questions that got to the core of what we were building.”

Cansın Albayrak

Founder of Reptur Real Estate Platform

“The Oyster team was very focussed and detail orientated at every stage of the project. We never missed a deadline and achieved very satisfactory results.”