What Is Employer Branding (EVP) and Its Benefits?

Culture

Culture defines the spirit and soul of a brand, corporation or organization.

The brand is not just an outward appearance, but also an internal experience. Long term success of the companies is directly built by the way employees share company’s culture.

We shape your brand culture and enable you to create an internal identity that reflects the spirit and values of your business. We strenghten your culture by integrating your brand into the daily experiences of your employees and customers.

Employer Branding(EVP)

What is Employer Branding(EVP) ?

Employer Branding, also known as Employee Value Proposition (EVP), is the strategy companies use to promote their reputation as an employer. It involves communicating the unique benefits and values that employees can expect when working for the company. This includes factors like company culture, growth opportunities, work-life balance, and compensation packages. A strong EVP helps attract and retain top talent, creating a positive employer image that aligns with the company's values and goals.

What do our clients say about their transformations?

Dr. Mehmet Erdoğan

Co-Founder of Smile Hair Clinic

“The Oyster team translated our brand essence into a very effective communication strategy. We have created a campaign that perfectly communicates the values and character at the core of the brand. Rather than just showing a transplantation operation, we showcased how we touch our patients’ life in the long run, I think that was smart.”

Ömer Kaplan

CEO of Empera

“Oyster Brand Consulting drew the entire strategic framework of our experience store, one of the key steps in our retail transformation. Oyster Brand Consulting took ownership of the briefing of the Experience Design teams without deviating from our corporate goals and the entire supervision of the process.”

Görkem Türk

Founder of Laton Venture Capital

“As soon as the first workshop session was done, we knew we’d made the right choice. Oyster team asked really in-depth questions that got to the core of what we were building.”

Cansın Albayrak

Founder of Reptur Real Estate Platform

“The Oyster team was very focussed and detail orientated at every stage of the project. We never missed a deadline and achieved very satisfactory results.”