Understanding Brand Architecture and Its Uses

Strategy

Strategy is all about defining and taking advantage of the market opportunities.

We enable brands to take advantage of market opportunities with our consumer-first approach.

We understand your brand, define your target audience and build an effective strategy to become competitive in the market. We transform your brand to fit into the future. Let’s work together to write the success story that makes your brand stand out.

Brand Architecture

What is Brand Architecture?

Brand architecture refers to the structure and relationship between a parent brand and its sub-brands, products, or services within a company's portfolio. It defines how different brands and offerings are organized and connected, helping consumers understand the brand hierarchy and facilitating effective marketing strategies.

Where to use Brand Architecture?

Brand architecture is used in corporate branding and product branding strategies. It helps businesses organize and structure their brands, sub-brands, and product lines effectively. This strategy is particularly important for large companies with diverse product or service offerings. By defining the relationships between different brands and offerings, brand architecture ensures consistency in branding, helps consumers understand the product hierarchy, and supports targeted marketing efforts.

What do our clients say about their transformations?

Dr. Mehmet Erdoğan

Co-Founder of Smile Hair Clinic

“The Oyster team translated our brand essence into a very effective communication strategy. We have created a campaign that perfectly communicates the values and character at the core of the brand. Rather than just showing a transplantation operation, we showcased how we touch our patients’ life in the long run, I think that was smart.”

Ömer Kaplan

CEO of Empera

“Oyster Brand Consulting drew the entire strategic framework of our experience store, one of the key steps in our retail transformation. Oyster Brand Consulting took ownership of the briefing of the Experience Design teams without deviating from our corporate goals and the entire supervision of the process.”

Görkem Türk

Founder of Laton Venture Capital

“As soon as the first workshop session was done, we knew we’d made the right choice. Oyster team asked really in-depth questions that got to the core of what we were building.”

Cansın Albayrak

Founder of Reptur Real Estate Platform

“The Oyster team was very focussed and detail orientated at every stage of the project. We never missed a deadline and achieved very satisfactory results.”