What Is Brand Experience Design and How to Implement It

Design

Design is the ultimate key for brands to make any experience memorable.

Design is the unique visual language of your brand which leaves an appealing impression. We rely on the power of design to make your brand transform it’s category.

We reflect the spirit of the brands with our modern and contemporary approach. Not only aesthetics, but also user experience is our priority. We carefully consider every detail to increase the interaction of your brand with it’s target audience. Let’s design the transformation together.

Brand Experience Design

What is Brand Experience Design?

Brand Experience Design involves creating a holistic and consistent experience for customers across all interactions with a brand. It focuses on shaping how customers perceive, feel, and interact with a brand through various touchpoints, both online and offline. This includes elements such as product design, customer service, digital interfaces, and physical spaces. The goal is to create a seamless and engaging experience that aligns with the brand's identity and values, fostering positive emotions and building lasting relationships with customers. Ultimately, brand experience design aims to enhance brand loyalty and create memorable, meaningful interactions between the brand and its audience.

How to do Brand Experience Design?

Brand Experience Design involves understanding the brand's values and crafting consistent, positive interactions across all touchpoints. Start by researching the target audience, their preferences, and behaviors. Define the brand's identity, ensuring it's reflected in visual elements, customer service, and online presence. Design seamless and user-friendly interfaces for digital platforms. Focus on creating memorable, emotionally resonant experiences that align with the brand's essence. Regularly gather feedback, adapt strategies, and stay updated with market trends to continually enhance the brand experience.

What do our clients say about their transformations?

Dr. Mehmet Erdoğan

Co-Founder of Smile Hair Clinic

“The Oyster team translated our brand essence into a very effective communication strategy. We have created a campaign that perfectly communicates the values and character at the core of the brand. Rather than just showing a transplantation operation, we showcased how we touch our patients’ life in the long run, I think that was smart.”

Ömer Kaplan

CEO of Empera

“Oyster Brand Consulting drew the entire strategic framework of our experience store, one of the key steps in our retail transformation. Oyster Brand Consulting took ownership of the briefing of the Experience Design teams without deviating from our corporate goals and the entire supervision of the process.”

Görkem Türk

Founder of Laton Venture Capital

“As soon as the first workshop session was done, we knew we’d made the right choice. Oyster team asked really in-depth questions that got to the core of what we were building.”

Cansın Albayrak

Founder of Reptur Real Estate Platform

“The Oyster team was very focussed and detail orientated at every stage of the project. We never missed a deadline and achieved very satisfactory results.”