What Is Brand Identity Design and Its Uses?

Design

Design is the ultimate key for brands to make any experience memorable.

Design is the unique visual language of your brand which leaves an appealing impression. We rely on the power of design to make your brand transform it’s category.

We reflect the spirit of the brands with our modern and contemporary approach. Not only aesthetics, but also user experience is our priority. We carefully consider every detail to increase the interaction of your brand with it’s target audience. Let’s design the transformation together.

Brand Identity Design

What is Brand Identity Design?

Brand identity design is the process of creating a visual representation of a brand's unique personality, values, and essence. It involves designing elements such as logos, color schemes, typography, and imagery that convey the brand's message and evoke specific emotions in the audience. A well-crafted brand identity design helps businesses establish a strong and recognizable presence in the market, fostering brand loyalty and trust among consumers. It plays a vital role in shaping how a brand is perceived, influencing customer perception and decision-making processes.

Where to use Brand Identity Design?

Brand identity design is utilized across a wide range of platforms and materials to maintain consistency and build a strong brand presence. It is prominently featured on marketing collateral such as business cards, brochures, and promotional materials, ensuring a cohesive visual representation of the brand. Brand identity elements are also integrated into digital platforms, including websites, social media profiles, and mobile applications, providing a unified brand experience for online audiences. Additionally, brand identity design plays a vital role in product packaging, creating a recognizable and memorable image that attracts consumers and distinguishes the product on store shelves.

What do our clients say about their transformations?

Dr. Mehmet Erdoğan

Co-Founder of Smile Hair Clinic

“The Oyster team translated our brand essence into a very effective communication strategy. We have created a campaign that perfectly communicates the values and character at the core of the brand. Rather than just showing a transplantation operation, we showcased how we touch our patients’ life in the long run, I think that was smart.”

Ömer Kaplan

CEO of Empera

“Oyster Brand Consulting drew the entire strategic framework of our experience store, one of the key steps in our retail transformation. Oyster Brand Consulting took ownership of the briefing of the Experience Design teams without deviating from our corporate goals and the entire supervision of the process.”

Görkem Türk

Founder of Laton Venture Capital

“As soon as the first workshop session was done, we knew we’d made the right choice. Oyster team asked really in-depth questions that got to the core of what we were building.”

Cansın Albayrak

Founder of Reptur Real Estate Platform

“The Oyster team was very focussed and detail orientated at every stage of the project. We never missed a deadline and achieved very satisfactory results.”