What Is a Brand Identity Guideline and How to Create One?

Design

Design is the ultimate key for brands to make any experience memorable.

Design is the unique visual language of your brand which leaves an appealing impression. We rely on the power of design to make your brand transform it’s category.

We reflect the spirit of the brands with our modern and contemporary approach. Not only aesthetics, but also user experience is our priority. We carefully consider every detail to increase the interaction of your brand with it’s target audience. Let’s design the transformation together.

Brand Identity Guideline

What is a Brand Identity Guideline?

A Brand Identity Guideline is a comprehensive document that defines how a brand should be visually and tonally represented. It outlines specific guidelines for using elements such as logos, colors, fonts, imagery, and language to maintain consistency across all brand communications. These guidelines ensure that the brand's image remains cohesive and recognizable, whether it's in advertisements, websites, or social media. By providing clear instructions, a Brand Identity Guideline helps internal and external stakeholders understand how to accurately portray the brand, reinforcing its unique identity and values. Following these guidelines is crucial for creating a strong and unified brand presence in the market.

How to create a Brand Identity Guideline?

Creating a Brand Identity Guideline involves several key steps. First, define your brand's core values, mission, and target audience to understand the essence you want to convey. Then, establish visual elements such as logos, colors, fonts, and imagery that align with these values. Provide clear guidelines on how these elements should be used in various contexts, from digital platforms to printed materials. Additionally, outline the tone of voice and language style that represents your brand accurately. Regularly update the guideline to adapt to market trends and changes, ensuring your brand remains relevant and consistent over time.

What do our clients say about their transformations?

Dr. Mehmet Erdoğan

Co-Founder of Smile Hair Clinic

“The Oyster team translated our brand essence into a very effective communication strategy. We have created a campaign that perfectly communicates the values and character at the core of the brand. Rather than just showing a transplantation operation, we showcased how we touch our patients’ life in the long run, I think that was smart.”

Ömer Kaplan

CEO of Empera

“Oyster Brand Consulting drew the entire strategic framework of our experience store, one of the key steps in our retail transformation. Oyster Brand Consulting took ownership of the briefing of the Experience Design teams without deviating from our corporate goals and the entire supervision of the process.”

Görkem Türk

Founder of Laton Venture Capital

“As soon as the first workshop session was done, we knew we’d made the right choice. Oyster team asked really in-depth questions that got to the core of what we were building.”

Cansın Albayrak

Founder of Reptur Real Estate Platform

“The Oyster team was very focussed and detail orientated at every stage of the project. We never missed a deadline and achieved very satisfactory results.”