What Is Brand Naming and Its Importance?

Design

Design is the ultimate key for brands to make any experience memorable.

Design is the unique visual language of your brand which leaves an appealing impression. We rely on the power of design to make your brand transform it’s category.

We reflect the spirit of the brands with our modern and contemporary approach. Not only aesthetics, but also user experience is our priority. We carefully consider every detail to increase the interaction of your brand with it’s target audience. Let’s design the transformation together.

Brand Naming

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What is Brand Naming?

Brand naming is the process of creating a unique and memorable name for a product, service, or company. It involves careful consideration of the target audience, brand identity, and market positioning. A successful brand name should be easy to pronounce, spell, and remember, while also conveying the essence and values of the brand it represents. A well-chosen brand name can significantly impact a company's visibility, recognition, and overall success in the market.

Where to use Brand Naming?

Marka ismi belirleme, bir ürün, hizmet veya şirket için benzersiz ve akılda kalıcı bir isim oluşturma sürecidir. Hedef kitle, marka kimliği ve pazar konumlandırması dikkatlice göz önünde bulundurulur. Başarılı bir marka ismi, kolay telaffuz edilebilmeli, yazımı kolay olmalı ve aynı zamanda temsil ettiği markanın özünü ve değerlerini iletebilmelidir. İyi seçilmiş bir marka ismi, bir şirketin pazardaki görünürlüğünü, tanınırlığını ve genel başarısını önemli ölçüde etkileyebilir.

What do our clients say about their transformations?

Dr. Mehmet Erdoğan

Co-Founder of Smile Hair Clinic

“The Oyster team translated our brand essence into a very effective communication strategy. We have created a campaign that perfectly communicates the values and character at the core of the brand. Rather than just showing a transplantation operation, we showcased how we touch our patients’ life in the long run, I think that was smart.”

Ömer Kaplan

CEO of Empera

“Oyster Brand Consulting drew the entire strategic framework of our experience store, one of the key steps in our retail transformation. Oyster Brand Consulting took ownership of the briefing of the Experience Design teams without deviating from our corporate goals and the entire supervision of the process.”

Görkem Türk

Founder of Laton Venture Capital

“As soon as the first workshop session was done, we knew we’d made the right choice. Oyster team asked really in-depth questions that got to the core of what we were building.”

Cansın Albayrak

Founder of Reptur Real Estate Platform

“The Oyster team was very focussed and detail orientated at every stage of the project. We never missed a deadline and achieved very satisfactory results.”