What Is Customer Segmentation and How to Use It

Strategy

Strategy is all about defining and taking advantage of the market opportunities.

We enable brands to take advantage of market opportunities with our consumer-first approach.

We understand your brand, define your target audience and build an effective strategy to become competitive in the market. We transform your brand to fit into the future. Let’s work together to write the success story that makes your brand stand out.

Customer Segmentation

What is Customer Segmentation?

Customer segmentation is the process of dividing a market into distinct groups of customers who have similar characteristics, needs, or behaviors. By categorizing customers into segments, businesses can tailor their marketing strategies, product offerings, and customer experiences to meet the specific needs and preferences of each segment. This approach enables companies to effectively target their audience, improve customer satisfaction, and enhance overall marketing effectiveness.

Where to use Customer Segmentation?

Customer segmentation is used in various business areas such as marketing, product development, customer service, and sales. It enables businesses to create more effective and targeted approaches by tailoring strategies to different customer groups. It is commonly utilized in digital marketing campaigns, email marketing, product customization, and personalized customer communication. Understanding the diverse needs of customer segments allows businesses to create relevant and engaging experiences, leading to increased customer satisfaction and loyalty.

What do our clients say about their transformations?

Dr. Mehmet Erdoğan

Co-Founder of Smile Hair Clinic

“The Oyster team translated our brand essence into a very effective communication strategy. We have created a campaign that perfectly communicates the values and character at the core of the brand. Rather than just showing a transplantation operation, we showcased how we touch our patients’ life in the long run, I think that was smart.”

Ömer Kaplan

CEO of Empera

“Oyster Brand Consulting drew the entire strategic framework of our experience store, one of the key steps in our retail transformation. Oyster Brand Consulting took ownership of the briefing of the Experience Design teams without deviating from our corporate goals and the entire supervision of the process.”

Görkem Türk

Founder of Laton Venture Capital

“As soon as the first workshop session was done, we knew we’d made the right choice. Oyster team asked really in-depth questions that got to the core of what we were building.”

Cansın Albayrak

Founder of Reptur Real Estate Platform

“The Oyster team was very focussed and detail orientated at every stage of the project. We never missed a deadline and achieved very satisfactory results.”