What Is Employee Segmentation and Its Benefits?

Culture

Culture defines the spirit and soul of a brand, corporation or organization.

The brand is not just an outward appearance, but also an internal experience. Long term success of the companies is directly built by the way employees share company’s culture.

We shape your brand culture and enable you to create an internal identity that reflects the spirit and values of your business. We strenghten your culture by integrating your brand into the daily experiences of your employees and customers.

Employee Segmentation

What is Employee Segmentation?

Employee segmentation is the process of categorizing employees into different groups based on specific characteristics, such as job roles, skills, experience levels, or demographics. This segmentation helps organizations tailor their HR strategies, training programs, and benefits to meet the unique needs of each employee group. It allows companies to address diverse employee requirements effectively, fostering a more engaged and satisfied workforce.

What does Employee Segmentation do?

Employee segmentation categorizes employees based on specific criteria like job roles or skills. This process enables companies to customize HR strategies, training, and benefits to meet diverse employee needs effectively. By tailoring approaches for different employee groups, companies can enhance engagement, job satisfaction, and overall productivity within their workforce.

What do our clients say about their transformations?

Dr. Mehmet Erdoğan

Co-Founder of Smile Hair Clinic

“The Oyster team translated our brand essence into a very effective communication strategy. We have created a campaign that perfectly communicates the values and character at the core of the brand. Rather than just showing a transplantation operation, we showcased how we touch our patients’ life in the long run, I think that was smart.”

Ömer Kaplan

CEO of Empera

“Oyster Brand Consulting drew the entire strategic framework of our experience store, one of the key steps in our retail transformation. Oyster Brand Consulting took ownership of the briefing of the Experience Design teams without deviating from our corporate goals and the entire supervision of the process.”

Görkem Türk

Founder of Laton Venture Capital

“As soon as the first workshop session was done, we knew we’d made the right choice. Oyster team asked really in-depth questions that got to the core of what we were building.”

Cansın Albayrak

Founder of Reptur Real Estate Platform

“The Oyster team was very focussed and detail orientated at every stage of the project. We never missed a deadline and achieved very satisfactory results.”