What Is Packaging Design in Brand Consulting?

Design

Design is the ultimate key for brands to make any experience memorable.

Design is the unique visual language of your brand which leaves an appealing impression. We rely on the power of design to make your brand transform it’s category.

We reflect the spirit of the brands with our modern and contemporary approach. Not only aesthetics, but also user experience is our priority. We carefully consider every detail to increase the interaction of your brand with it’s target audience. Let’s design the transformation together.

Packaging Design

What is Packaging Design service in Brand Consulting?

Packaging design service in brand consulting refers to the strategic and creative process of designing product packaging that aligns with a brand's identity and messaging. It involves creating visually appealing and functional packaging solutions that enhance the product's visibility, communicate its unique selling points, and resonate with the target audience. Packaging designers collaborate closely with brand consultants to ensure that the packaging reflects the brand's values, attracts consumers, and stands out on the shelves. Effective packaging design not only protects the product but also contributes significantly to brand recognition, differentiation from competitors, and overall brand experience, making it a vital component of brand consulting services.

What should be considered while deciding a Packaging Design?

Deciding on a packaging design involves careful consideration of various factors. Firstly, it must align with the brand identity, reflecting its values and personality. Understanding the target audience is crucial; the design should resonate with their preferences and needs. Functionality is key—packaging should protect the product and be easy to use. It's vital to differentiate the product from competitors, so a unique and eye-catching design is essential. Clear communication of product information is necessary, ensuring consumers understand its features and usage. Additionally, choosing eco-friendly materials is increasingly important to address environmental concerns and consumer preferences for sustainability.

What do our clients say about their transformations?

Dr. Mehmet Erdoğan

Co-Founder of Smile Hair Clinic

“The Oyster team translated our brand essence into a very effective communication strategy. We have created a campaign that perfectly communicates the values and character at the core of the brand. Rather than just showing a transplantation operation, we showcased how we touch our patients’ life in the long run, I think that was smart.”

Ömer Kaplan

CEO of Empera

“Oyster Brand Consulting drew the entire strategic framework of our experience store, one of the key steps in our retail transformation. Oyster Brand Consulting took ownership of the briefing of the Experience Design teams without deviating from our corporate goals and the entire supervision of the process.”

Görkem Türk

Founder of Laton Venture Capital

“As soon as the first workshop session was done, we knew we’d made the right choice. Oyster team asked really in-depth questions that got to the core of what we were building.”

Cansın Albayrak

Founder of Reptur Real Estate Platform

“The Oyster team was very focussed and detail orientated at every stage of the project. We never missed a deadline and achieved very satisfactory results.”